Next Legends: FDA Campaign Aimed at Preventing E-Cigarette Use Among American Indian/Alaska Native Youth

The Next Legends campaign will educate American Indian/Alaska Native (AI/AN) youth, ages 12-17, about the harms of vaping through unique branding and tailored messaging created to inspire a new generation to live Native strong and vape-free. The “Next Legends” campaign will reach AI/AN teens where they spend much of their time- online. Digital video advertisements will be placed on social media sites such as Instagram, Snapchat and TikTok, and streaming and gaming platforms such as YouTube and Twitch.